In the real world of performance, frequency is everything.

The team leader’s challenge is simply to get more performance out of each team member. It happens every day and every week. Which means that any tools we give team leaders better help them do their jobs better daily, week by week. Because if the tool doesn’t do that, the team leader won’t use it at all.

This is a shift for us in HR. Normally, when we look at adoption and usage, we’re happy if someone uses a tool even twice a year, and we’d be ecstatic with monthly usage. But monthly isn’t when the work happens. The data is clear: if you talk to someone only once a month, that person’s engagement goes down. They’ll become a flight risk.

So if your tool isn’t inspiring team leaders to use it at least once a week, it’s irrelevant. That’s a sign the tool is built for HR, not for team leaders. Which is a problem, because the CEO’s demand is not for more HR tools; it’s for more performance.